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USA Swimming, Summer Sanders and Speedo Join
Forces to Launch New 2012 SwimToday Campaign
Campaign will use Olympic excitement to drive participation in swimming at levels

COLORADO SPRINGS, Colo. - USA Swimming, Speedo USA and
two-time Olympic gold medalist Summer Sanders will join forces
this summer to help grow participation in swimming as part of a new,
national swimming campaign called SwimToday, now live at
www.SwimToday.org.
With all eyes on swimming this summer, national interest in the sport
is at an all-time high and recent industry research* also shows that
swimming is one of the top three sports that individuals of all ages aspire
to participate in. The SwimToday campaign is designed to help drive
participation in the sport as the countdown to London continues.
The campaign will provide the tools, resources and information that
individuals of all ages need to learn to swim, find a swim program, meet
their fitness goals, and be active in the sport.
Olympian Summer Sanders, a leading voice in the sport of swimming
and a mother of two, will serve as the spokesperson for SwimToday.
“Swimming has done so much for me personally as both an Olympian
and now as a mother of two kids who enjoy the sport,” said Sanders, the
most decorated U.S. swimmer at the 1992 Olympics in Barcelona where
she won two gold, one silver and one bronze medal, and a member of the
International Swimming Hall read more...